See on Scoop.it – Writing for the Web & Content Marketing
“We know from Econsultancy’s content marketing survey … more than 90% of respondents believing at the time that content marketing will become more important over the next 12 months.
Yet less than half of companies have dedicated budgets (34%) or dedicated individuals (46%) for content marketing.”
Lola Howle‘s insight:
See the top 7 takeaways from a recent content marketing discussion by senior executives from a variety of industries, including B2B.
See on econsultancy.com