Resume

LOLA HOWLE

EDITORSDESK@ATT.NET

Why Hire Me?

  • SEO, Internet marketing and web content writing skills
  • Expertise in journalism, technical writing and public relations
  • Proven track record in editing, publishing, staff management and customer service
  • A loyal team player, willing to pitch in wherever needed to guarantee success
  • Upbeat attitude, technical savvy, professionalism and creativity

WORK HISTORY

Collabera Inc. – Contracting for Alcon Labs
Global Digital Communications Admin
Fort Worth, TX
817.293.0450
June 2016 to August 2016 (contract terminated early due to budget)

  • Develop and expand communications plan to promote Global Digital Mobile Team brand throughout the Alcon organization worldwide
  • Use SharePoint CMS, Microsoft Office 360, Outlook, Google and Yammer analytics
  • Coordinate promotional efforts with Alcon Corp. Communications team
  • Maintain department’s intranet website and create new content regularly
  • Interact weekly on Yammer internal social media channel
  • Write, design and distribute monthly newsletter
  • Promote new technology, strategic marketing services and product launches
  • Write news articles for intranet website
  • Write internal memos and news releases as needed for department leadership

 

Creative Circle
Freelance Writer/Editor
Dallas, TX
214.521.4000
February to June 2016

  • Wrote web content for Baylor Orthopedic & Spine Hospital at Arlington website
  • SEO keyword research and application to content
  • Copy writing for all conditions and treatments under “Where Does It Hurt” section

 

PhysVisible
Content Manager
Grapevine, TX
972.318.2800
March 2013 to November 2014

  • Develop original content for variety of client websites: doctors, surgeons, retailers, realtors
  • Produce web page content on schedule using CMS WordPress (html) – knowledge of Filezilla, Sublime, WordPress, Joomla, CMS Made Simple, PHP
  • Format text, select and size photos, install plug-ins and write SEO meta tags
  • Write blogs monthly
  • Manage site maintenance and changes in content (ongoing)
  • Develop social media profiles to fit website style and SEO needs
  • Production management via Basecamp for web development and SEO team
  • Write press releases and ghost write articles for clients

 

Advice Interactive Group
VP Content Strategy: Senior SEO content specialist
Dallas, TX
214.310.1356
January 2011 to January 2013

  • Contributed to growth and development of SEO/content division at award-winning, INC. 500-ranked digital ad agency
  • Ability to use content management systems, including WordPress and CMS Made Simple
  • Knowledge of HTML and HTML5, Google AdWords, Microsoft Office
  • Optimize client websites for search engines and Internet usability
  • Consult with clients to customize content and meet specific needs
  • Comply with SEO industry best practices
  • Communicate with sales staff and web developers
  • Write blogs, articles and press releases
  • Supervise in-house and freelance content writers

The Editor’s Desk
Freelance writer, editor
Grand Prairie, TX
214.929.0989
October 2009 to January 2011 &  January 2013 to Present

  • Provided contract writing and editing services for clients such as University of Texas at Dallas, Saracen Communications, Andy Greiser (novelist); test scoring for Pearson

MERION Publications Inc.
Regional Editor, ADVANCE for Nurses Magazine
King of Prussia PA
800.355.5627
June 2007 to February 2008

  • Worked independently to find and report regional news for registered nurses in Texas and Louisiana; Developed sources at local and regional hospitals, industry associations

MARCOA Publishing Inc.
Editor, Dallas, TX
800.854.2935
January 2006 to June 2007

  • Wrote quarterly Greater Dallas Chamber of Commerce Newcomer’s Guide
  • Wrote and edited bi-annual Business Meetings & More for meeting planners

Transportation Security Administration
U.S. Department of Homeland Security
Lead Transportation Security Officer, DFW Airport, TX
469.948.1810
April 2004 to November 2005

  • Supervised security officers at passenger checkpoints and baggage inspection stations
  • Communicated with authority and tact in a fast-paced, high-visibility setting
  • Managed databases, correspondence and case files as legal assistant to TSA attorneys

The Editor’s Desk
Freelance journalist, Grand Prairie, TX
214.929.0989
February 2002 to April 2004

  • Met client needs for media relations, publicity programs and contact databases
  • Provided contract writing and editing services for Dalco Athletic
  • Wrote feature articles for newsletters, Web sites, and industry publications

VNU Business Media
Impressions and Embroidery/Monogram Business Magazines, Dallas TX
800.241.9034
Editor, 1994 to 2002

  • Launched EMB-Embroidery/Monogram Business magazine
  • Increased circulation from 15,000 to 25,000 with ad revenue doubling
  • Managed daily operations and administered $300,000 editorial budget
  • Negotiated contracts with subject-matter experts
  • Led educational seminars, focus groups and panel discussions at trade shows

Senior Editor, 1992 to 1994–Senior Associate Editor, 1990 to 1992
Southwest Field Editor, 1987 to 1990

EDUCATION

Technical Writing Endorsement, English Master of Arts Program,
University of North Texas, Denton

Bachelor of Arts, Journalism and English, Texas Christian University, Fort Worth

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