Resume

LOLA HOWLE

EDITORSDESK@ATT.NET

Why Hire Me?

  • Expertise writing web content, technical documentation, articles, blogs, white papers
  • Excellent content marketing and SEO skills
  • Proven success in editing, publishing, project management
  • Ability to independently lead successful projects and teams with minimal oversight

WORK HISTORY

USPRO – Contracting for Children’s Health

SharePoint admin/Web content specialist, Dallas, TX   214.456.1969

January 2017 to Present

  • Master of SharePoint CMS, Microsoft Office 365, Outlook, Google Analytics, Yammer
  • Migrate websites using ShareGate and redesign/build new sites in SharePoint Online
  • Manage 140+ SharePoint Online sites for Children’s Health intranet
  • Create forms and workflows using SharePoint Designer and InfoPath
  • Oversee content, design, and quality of ChildNet 2.0 parent site/subsites
  • Train 100+ ChildNet 2.0 department site owners on SharePoint use best practices
  • Provide ongoing SharePoint support and training to site owners (phone, in-person, online)
  • Present weekly webinar series for site owner training and SharePoint support
  • Communicate with site owners via Yammer group and team site
  • Track and disseminate intranet analytics data
  • Complete SharePoint-related service tickets in ServiceNow system
  • Maintain content on mobile wayfinding app via Gozio CMS
  • Build and act as administrator of ChildNet 2.0 project site via SharePoint Online
  • Support SharePoint users on Mar/Comm team sites
  • Partner with Children’s Health Learning Institute to develop promotions and boost user interaction with Brainstorm videos

 

Collabera Inc. – Contracting for Alcon Labs

Global Digital Communications Admin, Fort Worth, TX   817.293.0450

June 2016 to Present

  • Develop and expand communications plan to promote Global Digital Mobile Team brand throughout the Alcon organization worldwide
  • Use SharePoint CMS, Microsoft Office 360, Outlook, Google and Yammer analytics
  • Coordinate promotional efforts with Alcon Corp. Communications team
  • Maintain department’s intranet website and create new content regularly
  • Interact weekly on Yammer internal social media channel
  • Write, design, and distribute monthly newsletter
  • Write news articles for intranet website

 

Creative Circle

Freelance Writer/Editor, Dallas, TX   214.521.4000

February to June 2016

  • Wrote web content for hospital: BaylorArlington.com
  • SEO keyword research; Copywriting conditions and treatments under “Where Does It Hurt”

 

PhysVisible

Content Manager, Grapevine, TX    972.318.2800

March 2013 to November 2014

  • Develop original content for variety of client websites: doctors, surgeons, retailers, realtors
  • Produce web page content on schedule using CMS WordPress (html) – knowledge of Filezilla, Sublime, WordPress, Joomla, CMS Made Simple, PHP
  • Write monthly blogs, social media profiles, press releases and articles for 30+ clients

 

Advice Interactive Group

VP of Content, McKinney, TX   214.310.1356

January 2011 to January 2013

  • Write content for business websites
  • Use content management systems including WordPress and CMS Made Simple
  • Knowledge of HTML and HTML5
  • Optimize client website for search engines and Internet usability
  • Consult with clients, sales staff, and web developers to customize content
  • Supervise in-house and freelance content writers

 

The Editor’s Desk

Freelance journalist, Grand Prairie, TX  214.929.0989

October 2009 to January 2011

  • Provided contract writing and editing services for clients such as University of Texas at Dallas, Saracen Communications, Andy Greiser (published author)

 

MERION Publications Inc.

Regional Editor, ADVANCE for Nurses, King of Prussia, PA (offsite in Dallas)  800.355.5627

June 2007 to February 2008

  • Worked independently to find and report regional news for registered nurses in Texas and Louisiana; Developed sources at local and regional hospitals, industry associations

 

MARCOA Publishing Inc.

Editor, Dallas, TX  800.854.2935

January 2006 to June 2007

  • Wrote quarterly Greater Dallas Chamber of Commerce Newcomer’s Guide
  • Wrote and edited bi-annual Business Meetings & More for meeting planners

 

The Editor’s Desk

Freelance journalist, Grand Prairie, TX   214.929.0989

February 2002 to 2005

  • Met client needs for media relations, publicity programs and contact databases
  • Provided contract writing and editing services for Dalco Athletic
  • Wrote feature articles for newsletters, Web sites, and industry publications

 

VNU Business Media

Writer/editor in B2B publishing and trade shows, Dallas TX   800.241.9034

Embroidery/Monogram Business Editor 1994-2002

Impressions Senior Editor 1992-1994, Senior Associate Editor 1990-1992

various trade publications  Southwest Field Editor 1987-1990

  • Launched EMB magazine, increased circulation, doubled ad revenue
  • Managed daily operations and administered $300,000 editorial budget
  • Negotiated contracts with subject-matter experts

 

EDUCATION

Graduate Technical Writing Endorsement, English Master of Arts Program, University of North Texas, Denton

Bachelor of Arts, Journalism and English, Texas Christian University, Fort Worth